How to Write a Horrendous Blog Post

June 29, 2012 | Get free updates of new posts here

It’s pretty easy to find lots of tutorials and tips on how to write the greatest blog post ever – so much information is available on writing great blog posts but it’s pretty hard to find information on how to write horrendous, awful, terrible blog posts. Until now!

Ever wondered how to write a horrendous blog post? Simply follow these rules!

Write your headline as a ridiculous question
Something like this: Is This The Summer Of The Black Plague? Make sure you tweet, facebook, instagram that headline all over the place to get people intrigued and then answer the question in the post with an “Of course not – but you should still get your vaccines!

Solve a major problem in three easy steps
Are you terrified of clowns? Do you have a debilitating mental issue? Are you great at making enemies? Well let me give you three steps to the solution: Step 1, focus on the positive. Step 2, envision the future. Step 3, step out in faith. Cured!

Overpromise and underdeliver
I love blog posts that talk about saving money. “Want to know how to save TEN THOUSAND DOLLARS in one day?! Of course you do! Here’s how you can save $10,000 in ONE DAY. First, find a diamond ring that costs TEN THOUSAND DOLLARS. Next, don’t buy it. You see – you’ve just saved yourself $10,000!! Congratulations!

Bloggers.. we can do better. Don’t get caught in the trap of writing for Google and SEO. Write for people, write for purpose.


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