February – Blog Goals Recap

March 14, 2013 | Get free updates of new posts here

Eep! Yes, I know March is halfway over and I’m just getting to my February blog goals recap. Get your money back at the door!

I set out at the beginning of 2013 with three pretty significant blog goals – something I’ve never done before. I love writing this blog as a way to serve worship leaders, to help you find resources and tools to help you lead worship better and more effectively. Serving more worship leaders and sharing more resources and tools is definitely the big goal for 2013 and I’ve broken those down in to three smaller targets.

Blog goal #1: I looked at my stats from the last few years, thought about some new things I wanted to try this year and decided that my target would be to see 100,000 unique visitors to the blog in 2013.

For some of you, 100,000 is chump change. For others, 100,000 is stratospheric. That’s not the point. The point is that I wanted to be able to serve a significantly higher number of people this year through my blog and that’s the number I landed on.

So.. how did we do in February? Thanks to Google Analytics, here’s what I can tell you:

Number of visitors in February 2013: 6,847

One month’s target to reach 100,000 unique visitors in year: 8,333

Over/under that target number in February: Under by 1,486

Number of unique visitors so far in 2013: 10,600

Over/under the cumulative target for 2013: Under by 2,949

Blog goal #2: Write and release three ebooks this year. I’m a third of the way there although you won’t find the ebook on the site (yet!) but I’ll tell you more about that tomorrow!

Blog goal #3: More series of posts. The only one this month was continuing the Final Friday Guest Post with a great one from Phil Cooke on Offending Church Members.

The beauty of setting goals like this? I’m already way beyond what I would have expected for a typical year and it’s forcing me to think of new, creative ways to generate unique visitor traffic to the blog. Check back tomorrow for an announcement about one new way that I’m trying to do that! It’s a bit of an experiment but I’m willing to try it.

Have you got any blog or social media goals this year? I’d love to hear what they are and what you’re doing to achieve them!


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  • Reply Matt March 14, 2013 at 10:06 am

    I really like this post because it motivates me to get working on my blog.  I’ve tried to start too many times to count, but seeing you place your goals for everyone to see makes me want to do the same!  Thanks for the amazing resources and for giving yourself to this the way you do!  I know how much work it can be – this is very inspiring to me!

    • Reply chrisvacher March 14, 2013 at 11:38 am

      Thanks Matt. The biggest step is the first one!

  • Reply Brandon Christison March 15, 2013 at 4:03 am

    That’s good. You seem to be doing well on your goals. I’m also anxious to find out about your ebook.

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